SpongeTech Partners with MLB Postseason Canadian Broadcast
SpongeTech Partners with MLB Postseason Canadian Broadcast | 
Seemingly out of nowhere, SpongeTech signage has become ubiquitous at sports fields and arenas across North America.
From virtual anonymity, the company has gained visibility, aggressively targeting sports fans with billboards, television and radio advertising and other marketing initiatives.
Now the reusable cleaning products company, which almost daily announces agreements with sports teams and leagues, has added a marketing partnership with Major League Baseball during the 2009 World Series television broadcasts on Rogers Sportsnet and Le Reseau de Sport (RDS).
According to a press release, the sponsorship is “designed to drive consumer awareness around the new availability of SpongeTech’s innovative reusable cleaning products at Sears outlets throughout Canada.”
The marketing program places SpongeTech branding into the signage position behind home plate for one inning of every World Series game broadcasted in Canada through Electronic Virtual Imaging (EVI), the signage that appears on the center field camera on broadcast, but as a “green screen” to .
“Major League Baseball’s popularity is consistently growing internationally and the postseason provides us with an exceptional platform to introduce SpongeTech’s expansion into Canadian retail outlets,” said SpongeTech’s COO, Steven Moskowitz. “This World Series marketing campaign supports our mission to enhance SpongeTech’s brand awareness throughout Canada.”
Topics: advertising, Brand Awareness, broadcast, canada, Canadian Broadcast, Canadian Retail Outlets, Consumer Awareness, Field Camera, International, Major League Baseball, Marketing, Marketing Campaign, Marketing Initiatives, Marketing Program, Radio Advertising, Rogers Sportsnet, Sears, Series Television, Spongetech, Sport Rds, Sports Fields, Television Broadcasts, Virtual Anonymity, Virtual Imaging, World Series Game
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