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Small Ball Podcast: The West Michigan Whitecaps and The $20 Burger

Written by: on 18th May 2009
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Small Ball Podcast #1 – The West Michigan Whitecaps and the $20 Hamburger

John Fitzgerald - Small Ball - Small Ball

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For our first Small Ball Podcast, I spoke with Mickey Graham of the West Michigan Whitecaps. The Whitecaps are the Class A affiliate of the Detroit Tigers. The team will be selling a 4800-calorie hamburger at home games this season. The burger includes 5 beef patties, 5 slices of cheese, one cup of chili, salsa and corn chips.

The burger costs $20.

Our interview focuses on the ideas that led to the creation of the infamous burger. We also discuss the criticism the burger has received from a group of animal rights activists.

It was interesting to find out that the team has been very up front about the unhealthy aspects of the promotion – going as far as giving away T-shirts to anyone who finishes the burger. The T-shirt highlights the enormous amounts of fat, sodium and cholesterol in the burger.

Check out the video below, from mLive.com, via Darren Rovell’s SportsBiz column:

Fifth Third Ballpark Burger

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  1. [...] particularly proud that this gastronomical giant is from my own Grand Rapids and the WMWhitecaps.  The Whitecaps baseball park, sponsored by Fifth [...]